Facebook Friendship Anniversary Storyboards 9:16 PM

I don't often post my storyboarding work for advertising but this was the last big gig I drew onsite at 1st. Avenue Machine before I left New York to move to Hawaii. 

These are from the Facebook Friendship Anniversary video that features you and a friend or your friends and appears in you feed. Here are some of the frames that made the cut (there were a lot that didn’t, but that’s how it works!). I had no idea that the final product would be so prominent or turn out as cool as it did! I shouldn’t be surprised, Director Aaron Duffy, who I’ve been lucky to work with a few times, has a made really exceptional music videos and commercials. Enjoy the storyboards and hopefully you and one of your besties turns up in your feed!

Storyboarded 2:23 PM

I've just updated the storyboard section on my website- it's been a while and I've done a lot of new boards as of late. In other storyboard related news I was headhunted last year by storyboard and concept art agency and am now happily represented by WayArt. You can check out their site and my profile and gallery right here.

Next up- adding a concept art section since I now have a pile of it hiding on my hard drive.

The frames above were from a Benadryl pitch that never saw the light of day- too bad funny concept

Outlander Commercial 12:53 PM

I storyboarded this Outlander commercial earlier this year at First Ave. Machine. Cars used to be a bit of challenge for me draw- Early on, I was told that cars are basically rectangles with wheels- maybe a few cars in the 1970's come even close to making that statement true, but for the most part my experience is that are squished egg like shapes with all the sharp edges filed down. That said, I've become pretty good at drawing cars and in this case SUV's.

Below are some samples from the boards I drew for this commercial

Pumagility Commercial I Storyboarded is out 9:22 AM

I storyboarded the shooting boards for this Puma commercial earlier this for First Ave. Machine. It was a blast to draw and it was a lot boards but it turned pretty awesome. Aside of that I had a great time at Brooklyn Comics and Graphic Arts Festival and am working on new stuff for Stumptown next! Below are some the frames I drew for this commercial. I'll be posting the rest in my storyboard section of my site later this month

HTC sensation commercial that I storyboarded is out! 3:07 PM

HTC Sensation - Reveal (directors cut) from Roman Ruetten on Vimeo.

I storyboarded this add for HTC not too long ago for First Ave Machine- I had a great time doing it with all the crazy morphing and liquid metal effects. Below are few samples of my boards from this commercial. both colors and pencils to give you an idea of the translation. here's the link to the credits of everyone who worked on it.

StoryBOARDin' 1:27 PM

Yikes. I've been on the busy side as of late. I've been storyboarding like a mad man, in fact I did the storyboards for this Stride Commercial. Contractually I have to wait a year before I can show the my storyboards, But it's always a little cool and dumbfounding to see what you had drawn brought to life. I dug these drawing these boards and if you watch the commercial then it'd come as no surprise I never thought this would ever actually be made into a commercial.



I did these boards last October- so check back here next October and I'll do a back and forth comparison